Tags
business calendar, consistent branding, desktop calendar, effective branding, printed advertising calendar, printed calendar, promotional desktop calendar, promotional product, relevant branding, relevant marketing
As you are considering what types of branding and marketing you should do for 2012 to keep your name and contact information front and center in your prospects and clients minds, you should remember that a promotional product needs to be relevant, useful, desirable, attractive, ideally have the ability to be used as a reference tool, and be unique.
One of the keys to effective branding is consistency. Therefore, any promotional give-away must have your name and contact information on it. It should have your logo and have a similar look and feel to your other materials such as your web site, stationary, business cards, etc to maintain that uniformity.
Further, for branding to be valuable, it must have “legs”. In other words, something that your target will want to not only keep, but keep in a prominent place; and keep it there for a long time.
How many commercials or other advertising vehicles have you seen where the content captured your attention, but frankly, you have no idea what company is doing the marketing?? Often, it is almost impossible to understand what product or service that they are trying to sell. That doesn’t sound like money well spent to me.
As a centerpiece of any marketing and branding campaign, the Printed Advertising Calendar still deserves a prominent role!! You should use blogs, newsletters, and regular e-mail campaigns and you probably give out tons of pens, stress balls, and other items to stay relevant to your clients and prospects. Even in this ever-increasing technological age, it’s important to know that the printed advertising calendar is still very pertinent, and very wanted. A Recent study of Calendar Usage in the Workplace reported that 50% of people have never used the calendar function on their cell phone!!
Two recent studies by the PPAI reveal that :
>79% of homes and 78% of businesses still have a printed calendar
>61% of calendars at home and 76% at a business are promotional vehicles
>there are 3 calendars in the home and 2 at a business
As I’ve pointed out before, it is up to you to make sure that your calendar, with your name and contact information is one of the calendars kept. Wall calendars do better if you market business-to-consumer whereas desktop calendars should be the choice of those marketing business-to-business.
When done properly your calendar can hold valuable real estate on the wall or desk of your prospects and/or clients and will hold that space for a year or more. Now that’s legs!!!
